How a project is positioned with buyers, communities, councils and the media can materially influence approvals, sales performance and long-term reputation.

This Masterclass session explores the strategic role of marketing, branding, and communications in property development, examining how clear positioning supports both planning outcomes and market performance. It looks at how audience insight, design intent, planning strategy and sales objectives can be aligned to deliver stronger project outcomes.

Susan Duffy will unpack how to understand your audience, define a compelling market position, and support the consumer path to purchase through research-led strategy and executable marketing frameworks. Sarah Dixon will explore the role of public relations, media, and stakeholder engagement in shaping perception, managing scrutiny and supporting community acceptance.

Through practical examples and real-world discussion, the session examines how strong positioning can support approvals, strengthen sales campaigns and protect long-term project value.

This session forms part of the Develop Masterclass Series, designed to build end-to-end development capability across the full property lifecycle. Participants can enrol in individual sessions, a three-session bundle, or the full six-session program.

Step inside the realities of project delivery with an in-depth masterclass led by Michael McNab, Executive Chairman of McNab.

This session provides a builder’s perspective on navigating today’s construction environment, from procurement and contracts through to design management, cost control, and delivery risk. Drawing on decades of hands-on experience, Michael will unpack how builders assess projects, price risk and respond to current and emerging industry conditions.

Participants will gain practical insight into how delivery models are selected, why contract and design documentation matter, and where projects commonly come unstuck during construction. The session will also explore strategies developers can use to improve certainty, value, and outcomes when working with builders.

This session forms part of the Develop Masterclass Series, designed to build end-to-end development capability across the full property lifecycle. Participants can enrol in individual sessions, a three-session bundle, or the full six-session program.

Planning decisions can shape project timelines, costs, and outcomes more than almost any other stage of the development process. A clear understanding of planning systems and how to engage with councils, State Government and utility providers is critical to progressing projects with confidence.

This Masterclass session focuses on the practical realities of planning and approvals, exploring how developers can navigate council and State Government approvals pathways, manage planning risk, and engage more effectively with utility providers throughout the project lifecycle.

Through real-world examples, case studies and interactive problem-solving discussions, participants will examine common challenges associated with planning appeals, infrastructure coordination and approvals, and gain practical strategies to reduce friction and support more efficient, workable outcomes.

This session forms part of the Develop Masterclass Series, designed to build end-to-end development capability across the full property lifecycle. Participants can enrol in individual sessions, a three-session bundle, or the full six-session program.