How a project is positioned with buyers, communities, councils and the media can materially influence approvals, sales performance and long-term reputation.
This Masterclass session focuses on the strategic role of marketing, branding and communications in property development, exploring how developers can align design intent, planning strategy and sales objectives to support successful project outcomes.
The session will unpack how to understand your audience, define a clear project narrative, and support the consumer path to purchase through effective brand, marketing and media strategies.
Participants will examine how strong positioning can support planning outcomes, strengthen sales campaigns, manage risk and protect reputation with practical examples drawn from real projects.
This session forms part of the Develop Masterclass Series, designed to build end-to-end development capability across the full property lifecycle. Participants can enrol in individual sessions, a three-session bundle, or the full six-session program.
