How a project is positioned with buyers, communities, councils and the media can materially influence approvals, sales performance and long-term reputation.
This Masterclass session explores the strategic role of marketing, branding, and communications in property development, examining how clear positioning supports both planning outcomes and market performance. It looks at how audience insight, design intent, planning strategy and sales objectives can be aligned to deliver stronger project outcomes.
Susan Duffy will unpack how to understand your audience, define a compelling market position, and support the consumer path to purchase through research-led strategy and executable marketing frameworks. Sarah Dixon will explore the role of public relations, media, and stakeholder engagement in shaping perception, managing scrutiny and supporting community acceptance.
Through practical examples and real-world discussion, the session examines how strong positioning can support approvals, strengthen sales campaigns and protect long-term project value.
This session forms part of the Develop Masterclass Series, designed to build end-to-end development capability across the full property lifecycle. Participants can enrol in individual sessions, a three-session bundle, or the full six-session program.
