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Develop Masterclass Series with Sarah Dixon and Anita Kharbanda


Learn the art of crafting winning proposals with Sarah Dixon and Anita Kharbanda

New for 2025, this session is your ultimate guide to mastering strategic communication and the bid process. Led by Sarah Dixon and Anita Kharbanda, seasoned communications experts from Urbaine Communications, you’ll learn how to build brand awareness, nurture and protect reputations, and strengthen project approval and development processes through positioning and effective communication.

Learn how to create standout proposals by incorporating storytelling, visuals, and data, while addressing evaluation criteria and showcasing your expertise. Through hands-on exercises, case studies, and peer feedback, you’ll gain the skills and strategies to influence decision-makers and succeed in competitive markets.

Key benefits

  • Master the fundamentals of bid writing, from structure to storytelling
  • Learn to research client needs and craft compelling narratives
  • Build brand awareness and strengthen project approvals through positioning
  • Build confidence to deliver engaging presentations across diverse settings.

This session is part of the all-new leadership-focused segment of the Develop Masterclass Series, designed to provide the soft skills and strategic insights needed to lead with confidence. Enrol in the full series or choose individual sessions that match your career goals.

Course details

When

Thursday, 13 November
8am – 2pm

Where

UDIA Queensland Boardroom

12/120 Edward Street, Brisbane

Price

Full Course Registration: $7,500 + GST for 9 Sessions

Three Session Bundle: $2,500 + GST for 3 Sessions

Individual Session: $1,000 + GST

*This is a member only event

About Sarah and Anita

Sarah Dixon

Managing Partner
Urbaine Communications

Sarah Dixon is a communications expert with over 20 years of experience spanning media, engagement, and strategy. She has worked with some of Australia’s most prominent organisations, including Lewis Land Group, Frasers Property, Sekisui House Australia, and QIC Global Real Estate, as well as local and state government projects. Sarah brings unparalleled expertise in delivering impactful communication strategies across the property and corporate sectors.

Anita Kharbanda

Managing Partner
Urbaine Communications

Anita Kharbanda is a seasoned external affairs professional with over 20 years of experience in infrastructure, construction, and resources. She has successfully led stakeholder engagement programs for major projects in Australia and the UK, managed corporate affairs for leading organisations, and consulted for large private and listed companies. Anita brings extensive expertise and strategic insight to every project she undertakes.

Key learning outcomes

  • Understand the bid process and craft proposals that align with client needs and objectives.
  • Build brand awareness and nurture and protect reputations through positioning and strategic communication.
  • Develop compelling narratives that effectively showcase expertise and value propositions.
  • Incorporate storytelling, visuals, and data to create engaging, memorable proposals.
  • Master strategies for competitive pricing and addressing evaluation criteria with precision.
  • Build confidence to present and deliver proposals effectively in diverse professional settings.
Key learning outcomes

Explore the Develop Masterclass Series

Enrol in the full series or choose the individual sessions that match your career goals.

Details
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