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Develop Masterclass Series – Sales and marketing and project operations


Unlock the secrets to high-impact sales and marketing and seamless project operations

Master the critical final stages of property development and explore project marketing, branding, and operational excellence. This session delves into the strategies behind successful sales campaigns, audience understanding, and the creation of effective brand and marketing collateral.

Discover the consumer’s path to purchase, explore lead generation techniques, and learn how to optimise building operations, including owners’ corporation requirements and delivering exceptional amenities. This session will equip you with actionable strategies to ensure your developments succeed from planning to execution.

Key benefits

  • Develop effective project marketing and sales strategies tailored to your audience
  • Learn how to manage building operations, amenities, and owners’ corporation requirements
  • Gain practical insights into lead generation, CRM systems, and the consumer journey.

This session is part of the Develop Masterclass Series, designed to equip you with in-depth knowledge and practical skills across the full spectrum of property development. Enrol in the full series or choose individual sessions that match your career goals.

Course details

When

Thursday, 24 July
8am – 2pm

Where

UDIA Queensland Boardroom

12/120 Edward Street, Brisbane

Price

Full Course Registration: $7,500 + GST for 9 Sessions

Three Session Bundle: $2,500 + GST for 3 Sessions

Individual Session: $1,000 + GST

*This is a member only event

Key learning outcomes

  • Develop effective project marketing and branding strategies to maximise development success.
  • Understand building operations and owners’ corporation requirements to deliver exceptional amenity experiences.
  • Explore the consumer’s path to purchase and create campaigns that drive engagement.
  • Incorporate lead generation techniques and CRM systems to optimise sales processes.
  • Gain insights into strategic sales planning and branding to align with market demands.
Key learning outcomes

Explore the Develop Masterclass Series

Enrol in the full series or choose the individual sessions that match your career goals.

Details
Brisbane
March 27, 2025

Develop Masterclass Series with Tim Forrester

Join Tim Forrester for an exclusive, hands-on session where you’ll uncover the key elements of successful project concept and design, from stakeholder consultation and community engagement to navigating regulatory frameworks and creating spaces that inspire.

Details
Brisbane
April 29, 2025

Develop Masterclass Series with Peter Sherrie

In this second Develop Masterclass session, join Peter for an exclusive, hands-on session where you’ll delve into the complexities of evaluating site viability, exploring financing options, and conducting thorough due diligence.

Details
Brisbane
May 22, 2025

Develop Masterclass Series with Michelle Wooldridge

Join Michelle for an exclusive, hands-on session where you’ll tackle the intricacies of the planning process and learn how to effectively collaborate with utility providers.

Details
Brisbane
June 19, 2025

Develop Masterclass Series with Paul David

Join Paul for Masterclass session three where he’ll share his deep industry insights and strategies for navigating the complexities of project delivery and construction procurement.

Details
Brisbane
August 21, 2025

Develop Masterclass Series with Andrew Bradford

Join Andrew Bradford and discover what it takes to secure the perfect development site. Through a detailed exploration of market research, buyer demographics, and urban design principles, you’ll learn how to identify and capitalise on prime development opportunities.

Details
Brisbane
September 18, 2025

Develop Masterclass Series – Essential leadership strategies

Develop critical leadership skills to enhance team performance, master delegation, and align your team’s potential with organisational goals.

Details
Brisbane
October 23, 2025

Develop Masterclass Series with Sarah Dixon and Anita Kharbanda

Learn to craft compelling proposals and develop winning strategies that influence and succeed in competitive markets.

Details
Brisbane
November 13, 2025

Develop Masterclass Series with Michael Furey and Felicity Furey

Build confidence to navigate challenging conversations, provide constructive feedback, and lead with emotional intelligence.