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Develop Masterclass Series: Project Concept and Design

Master project concept and design with Tanya Martin and Ian Murray

Step into the foundations of successful development with an in-depth masterclass on project concept and design, led by two highly experienced industry experts, Tanya Martin and Ian Murray.

This session explores how strong development outcomes are shaped well before approvals and construction, through clear vision, deep market understanding, and thoughtful placemaking. Drawing on real-world case studies, Tanya and Ian will unpack how developers identify what’s missing in a market, translate buyer insight into design decisions, and manage risk across the early stages of the project lifecycle.

Participants will gain practical insight into stakeholder consultation, community engagement, regulatory considerations, and the design principles that create places people want to live in and return to. The session will also examine how placemaking evolves over time, balancing commercial outcomes with exceptional user experience.

This session forms part of the Develop Masterclass Series, designed to build end-to-end development capability across the full property lifecycle. Participants can enrol in individual sessions, a three-session bundle, or the full six-session program.

Event summary

Date

Thursday, 12 March 2026

Time

8:00am – 12:00pm

Location

UDIA Queensland Boardroom
12 / 120 Edward Street, Brisbane

Price

Individual Session: $695 + GST

Three Session Bundle: $1,800 + GST for 3 Sessions

Full Course Registration: $3,500 + GST for 6 Sessions

*This is a member only course

 

Morning tea, barista coffee, and brewed coffee and tea are provided

Key benefits

Learn how leading developers shape project vision through market and buyer insight, and placemaking principles

Understand how early design decisions influence risk, feasibility and long-term project success

Gain real-world insight into managing stakeholder engagement and regulatory considerations

Learn directly from lived project experience through detailed case studies

About Tanya and Ian

Tanya Martin

Experienced Development Professional

Tanya Martin is a highly experienced development leader with more than two decades delivering large-scale master planned communities across Queensland, including Springfield, Yarrabilba, Shoreline, and Kinma Valley. During her long tenure with Lendlease, Tanya held senior development roles and was a key leader in shaping projects through early concept, approvals and detailed design, guiding teams through complex stakeholder, environmental and planning processes. Her leadership has been instrumental in translating long-term vision into outcomes that are both deliverable and supported by community.

Ian Murray

Executive General Manager – Residential
Springfield City Group

Ian Murray brings more than 30 years of experience across the property development industry, with a career that spans engineering, project delivery and senior executive leadership roles across Queensland and South Australia. He has played a senior role in the delivery and long-term stewardship of major master planned communities including Springfield, Yarrabilba and Kinma Valley, working across projects from acquisition and early concept through to delivery and maturation. This experience has shaped Ian’s understanding of development as a long-term endeavour, where early strategic decisions carry consequences for decades.

Explore the Develop Masterclass Series

Enrol in the full series or choose the individual sessions that match your career goals.

Thanks to our Professional Development Presenting Partner